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Technology Vs The Human Touch

You may have the latest and greatest Applicant Tracking Systems (ATS) in your company and there are certainly advantages of using systems like this to weed out the candidates that are completely unsuitable for your vacant positions but this will only go so far.
Similar to Search Engine Marketing, these ATS’s hunt for key words in the resumes received to best match the same words you have used in your advertisement or job description. What these systems cannot do is determine whether the key features you are searching for are actually real experience or simply things listed as part of  a person’s education that have not yet been put to use. This is particularly common when searching for software knowledge like Events Pro for example.
Another side to this, is that an ATS will only search for the skills specific to a singular job. It will not allow you to see applicants that may have skills suitable for other areas of your business. When it comes down to it, these ATS systems give you a very general short list and who knows how many potentially suitable candidate are slipping through the cracks without your knowledge.
Although it can be time consuming to read through individual CV’s, it’s the human element to recruiting that will allow you to ascertain things that are not listed on a CV such as a fit to your company culture and spotting the gaps in candidate work history.
In industries such as Events Management and Travel, the skills you seek in terms of client relationship management, the ability to quickly build rapport and even organisational skills, cannot be determined by a few words typed on a CV.
The positive side to ATS’s is that you get a solid record of candidate applications, allowing you to see if you have serial applicants and whether there are big differences in one CV to the next for the same candidate.
So in the end there are elements of both technology and the human touch to really be successful in securing the best candidates for your future roles. One without the other leaves a margin for error.
"I fear the day that technology will surpass our human interaction. The world will have a generation of idiots."
Article by Ben Carnegie